Double Distinction for BARBA STATHIS at the Super Market Awards 2024
BARBA STATHIS made a strong impression at the Super Market Awards 2024, a prominent event in the food retail sector. It earned two prestigious distinctions that highlight the company's dedication to innovation and high quality. These accolades recognize the successful relaunch of its fresh salad range, now in new, transparent packaging, and was supported by a TV, radio, and print campaign, as well as with product placements on cooking shows.
The company received a gold award in the "Successful Product Line Relaunch" category for its fresh salad range, relaunched in revamped packaging and expanded with the addition of four new product codes. The BARBA STATHIS fresh salads are triple-washed, freshly cut, and ready to serve, offering various tasty and nutritious options tailored to modern consumer preferences. The product line now includes 10 offerings in new transparent packaging made from 100% recyclable materials and containing 17% less plastic, reflecting the company's commitment to responsible business practices and sustainable development.
Additionally, BARBA STATHIS earned a bronze award in the "Marketing & Communication (Food)" category for the communication strategy that accompanied the relaunch of its fresh salad range. The integrated 360° campaign, featuring the central message "It’s good for us!" employed both traditional and digital media to emphasize the innovation in packaging and the quality of the BARBA STATHIS freshly cut vegetables, capturing the attention of the consumer audience.
Each distinction attests to the continuous improvement of BARBA STATHIS, investing in innovation and quality throughout the years in response to the needs of Greek consumers.
